VETERAN OWNED
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Stop losing $20,000/month to missed calls and slow follow-up.

TradesLane builds AI automation for home service companies — receptionist, online booking, review automation, and the full back-office stack. Most clients recover the missed-call leak inside 30 days.

Or book a 15-min call →

Built for HVAC · Plumbing · Electrical · Roofing · Windows · Veteran Owned

What our audits reveal in the field

$186K/yr

Average annual revenue leak the TradesLane audit identifies in a typical home service shop with no after-hours call capture.

30%+

Inbound calls that go unanswered at the average home service shop, per industry call-tracking benchmarks.

31/100

Median Google PageSpeed mobile score for home service sites — well below the 70 threshold for healthy lead capture.

Numbers from the TradesLane audit engine and published call-tracking benchmarks.

Where home service revenue actually leaks

Three problems quietly bleed six figures a year out of the average shop. The fix for all three exists. It's just nobody's installing it for the trades.

Missed calls = lost customers

The average home service shop misses 30%+ of inbound calls. Every missed call is a customer your competitor is already responding to. By the time you call back, the job is closed.

Slow sites kill mobile leads

For every additional second your mobile site takes to load over 2.5 seconds, form submissions drop ~7%. Most home service sites lose 30-50% of mobile inquiries to slow pages alone.

Weak reviews tank close rate

Shops with under 50 Google reviews and below 4.5 stars convert 12-18% lower than top-quartile competitors. Customers compare your profile to 2-3 others before they call.

What we install for home service shops

Four systems, deployed in days not months, that close the most expensive leaks first.

AI Receptionist (24/7 inbound)

Answers every call when staff can't. Captures intent, qualifies the lead, books directly into your calendar, sends a summary to your team. Cuts missed-call leak 60-80% inside 30 days. Built and operated in the US — no overseas call-center handoff.

AI Readiness Audit (free wedge)

5-page diagnostic showing exactly where your business is leaving money on the table. Real numbers, vertical-specific benchmarks. Free for any home service shop.

Inbound Lead Engine

Live chat, online booking, and lead-capture forms tuned for mobile-first home service inquiries. Pairs with the receptionist for full-funnel coverage.

Review & Reputation Automation

SMS-based post-job review requests, response automation, reputation monitoring across Google / Yelp / industry sites. Most clients see 10-20+ new 5-star reviews/month inside 90 days.

From audit to first recovered dollar in 30 days

A simple sequence. No 12-month contracts, no agency overhead, no vague AI buzzwords.

1

Free Audit (Day 0)

  • We run your site, GBP, and reviews through our automated audit engine
  • You get a 5-page PDF showing exactly where revenue is leaking, with dollar figures
  • No sales pitch, no commitment
2

Install & Configure (Days 1-7)

  • We deploy the AI receptionist, online booking, and automation flows
  • Your team gets a 30-min walkthrough — that's the only meeting we need
  • Your existing phone number stays the same; the AI sits in front of it
3

Recovery (Days 8-30)

  • AI starts capturing missed calls and after-hours inquiries day 1
  • You see weekly recovered-revenue reports
  • By day 30, most clients have recovered more than the install cost

Built for the trades

HVAC
Plumbing
Electrical
Roofing
Windows
Other Trades

If you sell installation, repair, or service work to homeowners — the playbook applies.

Real numbers from real audits

Stats pulled from the audit engine across the home services verticals we work with.

$324,000

Annual revenue typically leaking from a single HVAC shop with no after-hours capture

60-80%

Missed calls recovered after AI receptionist install (industry-tracked range)

30 days

Typical time to first recovered revenue dollar after install

Built by an operator, not a tech bro

TradesLane is veteran-owned and operator-built. Founded by Marcus Ivery, who spent years inside the home services industry watching shops bleed revenue from gaps that AI could close in a week. He built TradesLane to close those gaps for the trades.

No bloated agency overhead. No 12-month contracts. No vague promises. Just specific systems that recover specific dollars, with the receipts to prove it.

Want to see where your shop is leaking money?

Free 5-page audit. Vertical-specific dollar figures. No sales pitch. Most owners say it's the most useful 5 pages of analysis they've ever read about their own business.