Drop in your website. Get an instant scorecard across speed, lead capture, search visibility, and booking conversion. See exactly where your shop is leaking leads — before you spend another dollar on ads.
Built for HVAC · Plumbing · Electrical · Roofing · Windows · Veteran Owned
What our audits reveal in the field
Average annual revenue leak the TradesLane audit identifies in a typical home service shop with no after-hours call capture.
Inbound calls that go unanswered at the average home service shop, per industry call-tracking benchmarks.
Median Google PageSpeed mobile score for home service sites — well below the 70 threshold for healthy lead capture.
Numbers from the TradesLane audit engine and published call-tracking benchmarks.
Three problems quietly bleed six figures a year out of the average shop. The fix for all three exists. It's just nobody's installing it for the trades.
The average home service shop misses 30%+ of inbound calls. Every missed call is a customer your competitor is already responding to. By the time you call back, the job is closed.
For every additional second your mobile site takes to load over 2.5 seconds, form submissions drop ~7%. Most home service sites lose 30-50% of mobile inquiries to slow pages alone.
Shops with under 50 Google reviews and below 4.5 stars convert 12-18% lower than top-quartile competitors. Customers compare your profile to 2-3 others before they call.
Four systems, deployed in days not months, that close the most expensive leaks first.
Answers every call when staff can't. Captures intent, qualifies the lead, books directly into your calendar, sends a summary to your team. Cuts missed-call leak 60-80% inside 30 days. Built and operated in the US — no overseas call-center handoff.
5-page diagnostic showing exactly where your business is leaving money on the table. Real numbers, vertical-specific benchmarks. Free for any home service shop.
Live chat, online booking, and lead-capture forms tuned for mobile-first home service inquiries. Pairs with the receptionist for full-funnel coverage.
SMS-based post-job review requests, response automation, reputation monitoring across Google / Yelp / industry sites. Most clients see 10-20+ new 5-star reviews/month inside 90 days.
Most home service shops have three options when revenue starts leaking. Here's how the math actually shakes out.
A simple sequence. No 12-month contracts, no agency overhead, no vague AI buzzwords.
If you sell installation, repair, or service work to homeowners — the playbook applies.
Stats pulled from the audit engine across the home services verticals we work with.
Annual revenue typically leaking from a single HVAC shop with no after-hours capture
Missed calls recovered after AI receptionist install (industry-tracked range)
Typical time to first recovered revenue dollar after install
— Marcus Ivery, Founder
Most agencies sell you SEO and ad spend that take 6 months to pay off. We start by fixing what's leaking right now — calls going to voicemail, mobile sites that drop forms, reviews that aren't getting captured. Stop the leak before you turn up the faucet.
The corporate chains have AI dispatchers, automated review flows, and 24/7 call coverage that small shops can't afford to build. We believe that gap is closeable. We close it for under $2K a month.
A lot of agencies bill the same whether you grow or not. That's broken. TradesLane is built around one question: did this shop take home more this month than last? That's how we measure ourselves.
TradesLane is veteran-owned and operator-built. Founded by Marcus Ivery, who spent years inside the home services industry watching shops bleed revenue from gaps that AI could close in a week. He built TradesLane to close those gaps for the trades.
No bloated agency overhead. No 12-month contracts. No vague promises. Just specific systems that recover specific dollars, with the receipts to prove it.
Free 5-page audit. Vertical-specific dollar figures. No sales pitch. Most owners say it's the most useful 5 pages of analysis they've ever read about their own business.